Alison Smith*
The literature on the topic has typically focused on the drivers, motivations, and performance effects of adopting quality management standards. However, over the past ten years, a significant increase in decertification has occurred as a result of the voluntary abandonment of qualitymanagement standards by a growing number of businesses without recertifying. The motivations behind the decision to initially adopt qualitymanagement standards have been widely discussed, but the motivations behind the decision to decertify are distinctive enough to be noticed. We contend that radically innovative businesses are more likely than incrementally innovative businesses to abandon quality management standards and, as a result, quality certification. However, innovative businesses tend to keep their quality-management certification and, as a result, do not abandon it.
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