アラビアン・ジャーナル・オブ・ビジネス・アンド・マネジメント・レビュー

The Integrated Model, the Norm Activation Model and the Theory of Planned Behavior: A Study Putting the Green Hotel′s CSR Obligations into Practice

Abstract

Youngn Kstim

Corporate Social Responsibility (CSR) has become an integral part of business practices across various industries. The hospitality sector, in particular, has recognized the importance of environmental sustainability and social responsibility. This article explores how a fictional Green Hotel can effectively implement its CSR obligations. By adopting eco-friendly practices, supporting local communities, and prioritizing guest satisfaction, the Green Hotel can demonstrate its commitment to sustainability while positively impacting the environment and society. This article delves into key areas where the hotel can focus its CSR efforts, including energy and resource conservation, waste management, community engagement, and guest education. By integrating CSR into its operations, the Green Hotel can set an example for the industry and contribute to a more sustainable and responsible future.