アラビアン・ジャーナル・オブ・ビジネス・アンド・マネジメント・レビュー

Investment in Property is the Prime Choice for a Pakistani Middle-Class Investor: An Exploratory Study in Rawalpindi/Islamabad

Abstract

Danish Khan and Faisal Aftab

Understanding and predictions of investment and undercurrents of it for a section of society is a difficult job for any economist or an avid researcher due to the presence of a variety of variables. This research utilizing qualitative research with the focus on in-depth interviews for a select section of society i.e. the middle-class sheds some light on this class’s existing investment behavior. From these interviews, it became evident that the middle-class investor in Pakistan takes interest in the purchase of property specifically residential plots and apartments. The factors contributing towards this choice are the current trend of asset’s availability on installments, brand name, utility of investment from investor’s standpoint, investor’s experience in the property market, investor’s personal relations with realtors, pursuance of better lifestyle, perception of security of investment and family size.