アラビアン・ジャーナル・オブ・ビジネス・アンド・マネジメント・レビュー

Internalizing the Corporate Social Responsibility through Strategic Operations Management

Abstract

Rajashekharaiah J

Corporate Social Responsibility (CSR) initiatives are usually external activities taken up by corporate organizations to demonstrate their commitment towards social and societal betterment. But it is possible to bring similar results particularly in the domain of environmental safeguard and people welfare by ensuring effective operations management. This internalizing has the benefit of increasing the productivity and quality inside the organization besides serving the cause of social responsibility. Such operations management practices minimizethe damage to the environment, improve the working conditions, conserve the materials and help the organization to become responsible corporate citizen. This paper advocates the need to internalize the CSR initiatives by focusing on operations management and provides the necessary evidence through real life applications. Towards the end the paper also links clean, lean, and green manufacturing to CSR to make the process more attractive to the enterprises.