Mubarak Kaldeen and Mohamed Shareef Ishar Ali
Marketers use a variety of information channels to sway consumer behavior. Every communications system's advertisement has a unique mix that engages consumers in a unique way. Consumer media habits have shifted as a result of digitalization. As a result, a better understanding of advertisements on various media platforms and their implications for CB is required. The goal of this study is to see how advertising affects consumer purchase intentions in the Sri Lankan smart phone market. It reflects how people react to different types of mobile phone advertisements. The study employed the survey method, with data collected from 150 participants. The data was analyzed using statistical tools such as Cronbach's alpha, correlation, and regression tests. The goal of the research was to see how advertising media affected the Sri Lankan smart phone industry. Advertising media accounts for 34% of purchase intention, according to the R Square value. Radio commercials, billboard advertisements, and newspaper advertisements, on the other hand, all have a negative impact. The purchase intention in the Smart phone industry is positively influenced when other factors (online advertisements, social media advertisements) are taken into account. Marketers must use social media advertising to promote their devices, according to the smart phone industry. Marketing managers can learn from this study and engage in suitable media to achieve the objectivity of their commercial advertisements.
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