アラビアン・ジャーナル・オブ・ビジネス・アンド・マネジメント・レビュー

Challenges at Competitive and Sustainable Development of the Vine and Wine Sector and the Production of Beer in Bulgaria

Abstract

Desisla Toteva

Purpose of the article is to evaluate the competitiveness and sustainability of the vine and wine sector and the production of beer in Bulgaria on the basis of current European regulations. Development of wine viticulture is determined by the demand of wine on the global market and the traditional demand of local wines on the national market. This requires complete market researches about demand of wines, varietal structure of vineyards, cultivated area and applied technologies of production. In the article to assess the place of Bulgarian vine and wine sector and production of beer in the structure of world trade with such goods is used Balassa index with its three varieties - RCA1, 2, 3. To identify valuable differences in the average export price and the average import price of wine in Bulgaria and France and to identify valuable differences in the average export price and the average import price of beer in Bulgaria and Germany is used Anova analysis.