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経済学および管理科学の国際ジャーナル

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Performance Management Using Smart-Bots Technology

Abstract

Abbott Haron and Thomas Grisham

Researchers understand that obtaining a new consumer for a specific service costs five times more than retaining current consumer. Intelligent bots are intelligent and automated software which assist consumers to make the best decision by providing high quality suggestions for them. Using online consumer behavior tracking or acquire information from them, intelligent bots provide the most stimulating products to customers.

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