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マスコミュニケーションとジャーナリズムのジャーナル

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音量 9, 問題 4 (2019)

研究論文

Effectiveness of The Mass Media Campaigns Against Environmental Degradation in Nigeria (A Study of Enugu State)

Ikechukwu Nnadiukwu and Sam Omeje

The study was aimed at ascertaining the effects of Mass Media campaigns against environmental degradation in Nigeria; Enugu State was used as a test case for the study. Survey research method was adopted for the study which covered the 17 Local Government Areas of the State. In all, 385 people were randomly sampled from a 2017 projected population 4,534,611 for the State. These were however, purposively, drawn from among those aged 18 and above. This was done to ensure that the questionnaire was given only to people mature enough to appreciate the essence of environment sustainable living. Existing literature related to the topic were reviewed. We framed the study on a combination of Mass Media theories; the Planed Behaviour, Value Change and Manifestation of Media Effect theories. It was discovered that the mass media campaigns are effective but not total in effect. Going by the discovery from our interactive sessions that the media stations in Enugu did not go beyond their news programmes in providing information on environment to the public, we recommend among others that they should mount standing
programmes dedicated to the environment for adequate enlightenment and education of the public because of its importance to human welfare.

研究論文

Building Customers Satisfaction Using Social Responsibility Communications of Islamic Banks in Jordan

Iyad Alnsour

Diagnosing the determinants impact of social responsibility communications on satisfaction of Islamic banks’ customers and determining the statistical differences in social responsibility and customer’s satisfaction. This research is conducted using the descriptive method. The questionnaire is the main tool of data collection from research population. The sample size reached to 384 customers, and cluster random sample method is used. The study recommended some implications that improve the social responsibility applications and customers satisfaction in Jordanian Companies.

総説

Media after Interim Administration (December/2001) in Afghanistan

Afsar Sadiq Shinwari

The unbelievable growth of media since 2001 is one of the greatest achievements of Afghan government. Now there are almost 800 publications, 100TV and 302 FM radio stations, 6 telecommunication companies, tens of news agencies, more than 44 licensed ISPs internet provider companies and several number of production groups are busy to broadcast information, drama serial, films according to the afghan Culture, and also connected the people with each other on national and international level. Afghanistan is a nation of 30 million people, and a majority live in its 37,000 villages. But low literacy rate (38.2%) is the main obstacle in Afghanistan, most of the people who lived in rural area are not educated and they are only have focus on radio and TV broadcasting. So, the main purpose of this study is the rapid growth of media in Afghanistan after the Taliban regime, but most of those have uncertain future.

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