マスコミュニケーションとジャーナリズムのジャーナル

The media remains essential for health promotion. Even with the pre-eminence of the new and electronic media, research shows that the print media still plays a vital role in advocacy as it is widely read by the primary targets of advocacy (decision makers). It provides detailed health information to the readers and ensures an easier way of monitoring the works of partners. Yet, although researchers have explored the subject of media advocacy and health promotion, there is no widely known comprehensive data on how media advocacy should be done through the print media. It is in this light that this study set out to explain how the print media can be used as an advocacy tool for health promotion. To attain our objective, we content analyzed the state owned, Cameroon Tribune and the privately owned, the POST newspapers in Cameroon. We examined the approaches used by non-media actors (external media advocacy) and journalism practitioners (internal media advocacy) to advocate for the control of HIV/AIDS. We complemented our content analysis with in depth interviews for further explanations. Variables for approaches to external print media advocacy included; inserts, media events, interviews, op-eds, speeches and letters. Variables for approaches to internal print media advocacy on the other hand included; commentaries, feature stories, editorials and edutainment.

The paper “The role of media in European Integration process: Kosovo case” is a case study scientific research, which addresses media determinism on important political processes. By looking into the media importance in European Integration within the Euroscepticism’s threats and the EU criterion regarding freedom and pluralism of media in Kosovo case context; this paper aims to prove the main hypothesis on the irreplaceable role of media on ensuring civic support. For this research purpose, several methods were used, including Comparison and Analysis, whereas empiric research consisted on monitoring mainstream media, a survey with citizens and interviews with journalists and other representatives of media organizations. This paper proves the conditioned relationship between media freedom and the democracy scale, and the interdependence of relationship between politics and media in important processes as European Integration. This issue is of a paramount importance when bearing in mind that Kosovo – as the last country which emerged from Yugoslavia’s disintegration and which is moreover faced with serious challenges deriving from the non-recognition of its independence by five Country Members of EU – is the last one regarding European Integration by having the status of potential candidate.

With several new innovations in Information and Communication Technology and the increasing interaction of the users with the all-pervasive digital world, the need for a change from conventional textbook learning to multimedia e-learning has increased tremendously. Powerful simulation and web-based experimental opportunities need to be explored to enable learners to acquire new knowledge and skills. This paper aims to explore the advantages of e-learning pedagogy over conventional teaching methods. At the same time, the paper also aims to describe the state-of-the-art technology used for media education through e-learning in India.

Scandals are an inherent part of our society and therefore explored by different academic disciplines. The enormous diversity in approaching the phenomenon of scandal exacerbates its systematization, which has not yet taken place in an inter-subjective, understandable manner by using distinctive features. Our study aims at closing this gap by identifying and describing four approaches in research on scandal: the group of “mediaoriented constructivists”, “strategic constructivists”, “society-oriented moralists”, and “internet-oriented relativists”. In part, these approaches differ substantially in recognizing the causes, the process, the functions or the evaluation, respectively, of scandals. Additionally to fundamental differences, this study brings to light the commonalities, connecting factors and blind spots of the different approaches.

This study was to identify the students’ experiences on the uses of their favourite social networking site like Facebook. The overall purpose was to detect the using pattern, advantages, disadvantages and effects Facebook on their daily life. A survey was conducted on one hundred ninety (190) students’ from the six faculties of the Comilla University. This study was based on mainly primary data. Data were collected by using a questionnaire during July to October, 2016. Majority of the respondents (67%) replied that they used Facebook for communication with their friends and others, getting information, educational purpose, sending birthday greetings, job purpose and entertainment etc. This study also suggested that there is a need for higher education policy makers in Bangladesh to properly connect the students’ involvement in social networking to their academic purposes.