世界経済ジャーナル

This business case introduces the marketing campaign launched by McDonald’s Japan in July 2016, using the new smartphone version of the popular game Pokémon GO, whose extraordinary success attracted the attention of social platforms, businesses, and academic audiences. The alliance between McDonald’s Japan and Niantic-Pokémon is a good example of the social impact of modern games based on geolocation and augmented reality, and how this can embody new business models and marketing strategies. For McDonald’s Japan, this alliance attracted a large number of new consumers to its restaurants at a trivial cost. The results for the company were immediate and significant, driven by the community of 3.4 million game subscribers in Japan: it received 1.5 to 2 million daily visits across its 3,000 locations, had an estimated sales increase of 22%, and earned an increase in market capitalization of 9.8%. This marketing strategy connected the underlying culture of the former players of the first Pokémon GO for Nintendo DS with the values of the McDonald’s brand, attracting to the restaurants a new segment of customers aged from their mid-30s to their 40s as well as their children.

This research is conducted to elaborate and analyze what factors that can drive customer satisfaction and continuance intention in using internet banking. This objective is based upon the research program that discussing the motivation of internet users in visiting commercial content and made online transactions. However, still a little bit of commercial content visitors make payments via internet banking. The populations of this research are customer of Bank BCA, Bank Mandiri, Bank BRI and Bank BNI located in Jakarta and surrounding areas. Sampling was done by purposive sampling method and obtained a sample of 156 respondents. The variables used in this research were system quality, information quality, service quality, perceived usefulness, user satisfaction, subjective norms, and continuance intention. The method of analysis in this research is path analysis. The result showed that the information quality has no significant effect on user satisfaction. While the system quality, service quality, and perceived usefulness have a significant positive effect on user satisfaction. It means, if internet banking that has the high assessment of system quality, service quality, and perceived usefulness, then the customer satisfaction of internet banking is high. In addition, user satisfaction, perceived usefulness, and subjective norms have a significant positive effect on continuance intention. It means if customer's assessment of user satisfaction, perceived usefulness, and subjective norms on internet banking is high, then the intention of customers to continue using internet banking is high.

The reasons that strengthen the interconnection of the economic and the warrior factors, economies and strategies, cause the increasing role of military-economic knowledge, study of the economy of war, its economic aspects.

The subject of the military economy, as one of the sections of military science, is becoming an ever wider range of problems.

Tourism is regard as an engine of growth; as reported by world travel and tourism council tourism is the leading economic sector worldwide, behind one in ten jobs or (313) Mln universal and generating 10.4% of globe GDP. This paper investigates the tourism impact on EG in Cape Verde over the year 1990 until 2017. The ARDL approach has been applied to check the long term association among the variables in the study. Our outcomes provide the idea tourism led growth to Cape Verde and there is a unidirectional association running from tourism receipts toward GDP. The research provides some policies recommendations for the nation.

With the advent of entrepreneurial orientation literature both strategic aspect of human resource management and entrepreneurial activities in the organizations have been among the most remarkable subjects of research papers. In the literature, the effect of Entrepreneurial Orientation (EO) on SMEs innovation performance has been extensively examined. The latest papers started to extensively investigate the effects of third variables in this relationship. Also, in recent years some researchers have studied and shown significant interactions between Entrepreneurial Orientation (EO) and innovation performance. In this study, we focus on the important role of the competitive environment on the relationship between entrepreneurial orientation and SMEs innovation performance. For this purpose, a questionnaire was prepared and data were collected from the SMEs that operate in different industries in Nigeria. The collected data from questionnaires were analyzed with SPSS and PLS software programs. Analyses results indicated that competitive environment moderated the relationship between entrepreneurial orientation and SMEs innovation performance.

Using time series data, variables were stationary at first difference, both at 5% and 10% critical value. AIC selection order criteria were used to determine the lag length “one”. Results from the co-integration test prove the existence of a long run relationship between the variables. Scholarship funding, exchange rate and CPI have a positive impact on international students. The Belt and Road initiative have shown to not yield a positive impact on international students yet. The family student paying ability shows that, due to the affordability of tuition in China, families in countries like the USA and S. Korea, have a higher possibility to send students, study in China, which might be one of the reasons why there is a greater number of students from S. Korea and the USA. It is important, however, for China to restructure its employment policies regarding foreigners, as it goes a long way in attracting international students. For further studies, the paper would recommend the use of panel data and or use other econometrics models like the AR model.

The aim is to build the physical model of economic development for preventing of an economic decline and
achieve in economic development by saving the financial means allocated for economic development by selecting
an alternative variant.

This study critically reviews the concept of market economy and government regulations. The ideas of the free market economy and the government regulated market economy are discussed, and the disparities between these two markets are presented based on the popular phrase ‘the invisible hand’ which Adam Smith used to describe the forces facilitate the equilibrium between the demand and supply side of a free market. There are pros and cons associated with both market economy, and in a world so obsessed with sustainable development, these pros and cons need to be established to pave way for economists suggest suitable trade-offs.

At June 25th 2012 Cyprus asked the Troika for financial aid after the two biggest banks of the small island state got into distress due to the contagion of the financial crisis from Greece. There were losses piled up of around 4 Bn. Euro. Through interlinkages between the public sector and the banking sector and an ever-intensifying financial crisis in the Eurozone, Cyprus was in jeopardy of losing the capability of repaying its debts. Since then among the EU-members (in politics as well as in society) the question of a bail-out necessity for distressed countries, particularly Greece and Cyprus were discussed. This paper discusses pros and cons of an imminent rescue-package in for Cyprus in terms of necessities as well as specifically a combined bail-out bail-in mechanism. The findings suggest, that both, generally and specifically regarding the Cypriot case, bail-ins have shown to be effective in reducing the financing needs for respective governments and creditors. Nevertheless, such measures do not come without a price. Therefore, political, social and cultural aspects and impacts on the citizens are regarded in this work.

The micro finance industry in India has had a tremendous growth over the last three decades in terms of accepting deposits, loan facility, insurance cover and other services to the people who are at the bottom of the pyramid. The kind of services offered by the institutions has positively brought changes to the lives of these needy people. The aspirations of the rural poor in India is supressed for a long period of time and their wait for helping hand has been curtailed by the micro finance institutions which are generously ready to fulfil their dreams. The efforts of these institutions in this direction is widely appreciated by the governments and the beneficiaries across the globe.The industry will grow to meet the needs of underprivileged which will offer a life of dignity and follow up of regulatory frameworks as part of MFI governance by the institutions will ensure the delivery of service with humanity.

The current research examines the impact of annual population growth on economic growth. It is critically important to know the impact of population growth for an informed economic planning. We attempt to explain annual population growth rates across various nations, to illustrate the problem of the different variables that either positively or negatively affect population growth rates. We approach this problem by utilizing the analytical model of linear multiple regression. Our important variables include population growth rate, total fertility rate, infant mortality rate, and life expectancy. Our results indicate that annual population growth rate positively affects economic growth rate. We conclude that nations with increased annual population growth will have an increase in workforce productivity, thus more likely to have a higher economic growth rate in the future.

The market economy works on the basis of the price mechanism, the balance point between the demand and the supply curve named equilibrium, any changes of demand and supply sides will automatically be corrected itself. Some of the key issues in economic improvement are: what and how much to produce, how the organization produces and the total output generated. The graph analyses study is made to analyses how to improve market economy in Indonesia. By developing the theory of Zairi, this article proposes effective bureaucracy support model, integrated economic model, and market economy improvement model. With effective bureaucracy support model, to eliminate deadweight loss which is not enjoyed by government, consumers, and producers, this study suggest that government should: 1) imposed tax on the basis of profit or income generated (direct taxes) and not on the commodity of goods traded (indirect taxes); 2) not enacts ceiling prices for goods and services. With integrated economic model, government should support international trading to enlarge economy size and to increase gross national product (GNP). With market economy improvement model, government should improve technology to used natural resources which can use resources efficiently and effectively.