看護とケアのジャーナル

Promotion and Site Visits to a Web Portal with a Focus on Health and Inclusion (D+Informação) for Persons with Disabilities, Family Members and Professionals

Abstract

Michel Marcossi Cintra, Fabiana Faleiros Santana Castro, Letícia Noelle Corbo, Lilka Marques Santos, Deyse Cardoso De Oliveira Braga and Christoph Kappler

Objective: To describe the promotion of the D+Informação Web Portal and analyze site visit data.

Method: This is a descriptive study with a quantitative approach on the promotion of a Health Portal (D+Informação) via social networks, websites, magazines, and newspapers. The data was collected using the Google Analytics^® (www.google.com/analytics) software for monitoring website traffic and included information on user behavior within the site.

Results: In the first month after launch and promotion, the portal received 4,525 visits from all Brazilian states and 27 countries, with an average duration of 2 minutes and 36 seconds per visit and a 60.09% bounce rate. The Brazilian state with the highest number of visits in the analyzed period was São Paulo, with 63.35% (n=2,760), followed by Minas Gerais with 11.82% (n=515). The cell phone was the most used device to access the D+Informação pages, accounting for 77.70% of the visits (n=3516).

Conclusion: This study showed that it is possible to promote a tool in the virtual environment, without paying for boosting on virtual social networks, provided that the promotion, associated with the analysis of site visit data, is well directed to the target audience and carried out by a synchronized and trained team.