ビジネス＆財務ジャーナル

Consumer’s Satisfaction Level about Grameen Phone’s (GP) Service in Bangladesh: A Case Study on Perception Analysis

Abstract

Ullah A, Islam T* and Rahman M

Grameenphone (GP) is the leader of Bangladesh telecommunication industry. Grameenphone (GP) not only provides voice service but also offers a number of value added services, in each on both a prepaid and contract bases. Service network, 3G, customer care, physical facilities, billing cost, information service, mobile banking, GP offers and studyline are included in the value added services. Our study discloses the customer's reaction about GPs services. This study investigates why customers are satisfied the GPs existing services and why they are not satisfied and their reaction about GPs services. The study recommends the customers approach and how Grameenphone (GP) retains its customers as a result gradually converted to the loyal customer with competing others operators in the marketplace.