Leong Wong*
Like never before, there was excellent political and amusing communication in the 1990s. A new political content reality is becoming clear through a kind of communication that is distributed through the public and mass media and in which political players, topics, processes, and identities are generated. The realm in which ordinary citizens understand politics and where citizens are created by this new reality. Progressively becoming a part of political culture. In the era of mediatization, digitization, globalisation, and Americanization of politics, politics has become more significant. The first media to use Politainment were TV programmes and tabloids. To garner greater attention, political magazines' and news shows' traditional models have to adapt.
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