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Alignment and Dissonance: Two Sides of a Vision

Abstract

Jan Jones-Schenk

Alignment with mission, vision and values of an organization is a long-held tenet of organizational success. Alignment can be misconstrued to mean unchanging adherence to the status quo. In reality alignment with a new vision, even one that tends to create some dissonance can be powerful and successful. Contemporary neuroscience findings support the powerful affects of belonging and connecting around a shared mission. This view supports the importance of relationships with others as important as alignment in the pursuit of success and fulfillment. This case study explores alignment, incorporating vision, dissonance and connectedness in the transformation of higher education, with surprising and effective results both nationally and internationally.

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