会計とマーケティング

A Comparative Analysis of Male and Female Consumer Behaviour Factors for their Cosmeceutical Products Types

Abstract

Abdullah Bin Junaid*, Reshma Nasreen, Mohammed Junaid Siddiqui and Waquar Ahmed

The purpose of this study was to understand the various factors that are associated with the behavioural aspects of males and females in the Indian cosmeceutical market. In this study we also tried to find out various influencing factors among males and females and what are the differences between these two whit respect to their cosmeceutical product types. We also tried to find out the differences between the consumption patterns among people of different regions of India. The study was carried out in different regions of India and on an age group between 15 years to 45 years people who belong to different occupation. A standard questionnaire was implemented in the market which is same for both males and females. Questions were related to the consumption habits of the consumers for their cosmeceutical product. The data was collected from a sample of 240 people among which 120 are males and 120 are females. The results were analysed through SPSS software version 16 by applying different statistical tests.